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Sunday, August 28, 2011

The iconic Serpenti view by uniting Bvlgari

A timeless embodiment of values shared by several different cultures, the image in the serpent is bound up with that of civilizations, just as it truly is with that of Bvlgari ??ìC a House that treats this symbol of eternal youth to perpetual rebirth, as confirmed by the new Serpenti view. A single, two and now up to seven coils around the wrist in 2011... The iconic Serpenti watch pays a renewed tribute to history, by uniting Bvlgari and Womanhood, and to the beauty that both consistently cultivate inside a spirit of natural affinities...

This new model explores the boundaries amongst watchmaking and jewellery, in harmony with the creations bearing the Bvlgari signature over many decades. Featuring constant and talented reinterpretations of this sinuous reptile, they brilliantly combine a whole palette of hand-crafted jewellery, enamelling, goldsmithing and watchmaking techniques in giving life to a powerful, totally distinctive and incomparable style signature. This charismatic incarnation of eternity is expressed through daringly pure formal research.

A symbol of earth and water, of knowledge and fertility, of immortality and renaissance, together with a lot of other connotations, the archetype from the snake has found its way throughout human history, from the neolithic age towards the contemporary era. The inexhaustible wealth of this representation from the mythological bestiary is an integral and long-established element from the Bvlgari universe: ever since the late 1940s, by means of an infinite range of variations marrying multicoloured enamels and precious stones, gold and coloured gemstones, the snake has become a recurrent jewellery and watchmaking theme within the jeweller's creations. The figure of the reptile, the symbol of eternal youth, lies with the very core from the aesthetic universe of Bvlgari, which has effectively ensured its perpetual renaissance for over sixty years.

A source of countless interpretations, the effigy from the serpent is associated with another in the brand's trademark creations, the Tubogas bracelet. Coiled around the wrist, the sensual and playful Tubogas was developed by Bvlgari inside the 1950s and has remained unique to this day. At once a stylistic signature as well as the fruit of patient hand workmanship, it testifies to a wealth of know-how exclusive towards the jewellery House. The steel or gold braid composing it may be as long as five metres per coil around the wrist, meaning 35 metres for the Serpenti 7 coils model in rose gold. This braid undergoes a lengthy set of manually executed preparatory operations and shaping operations, before staying finally assembled according to a procedure solely mastered by Bvlgari and resulting in an authentic second skin.

The body of this exceptional bracelet is naturally extended by the curved and polished situation of the watch, a formal stylised evocation of the snake symbol and which houses a Swiss quartz movement customised for Bvlgari. As a reminder from the jewellery origins of the House, this precious yellow gold or polished steel creation featuring a silvered dial with a sunburst finish may be set with 38 brilliant-cut diamonds around the rim (0.29 cts), depending on the version, and is embellished by a crown set using a rubellite cabochon.

Inside a highly symbolic final touch, this sparkling masterpiece flows around the forearm in its ultimate version comprising seven rose gold coils: the 38 diamonds set bezel (0,293cts) surrounds the 190 diamonds set dial (0,82ct). The timeless portrayal with the snake embodied by Serpenti thereby takes on its full iconic dimension, elevating the natural charisma of this jewellery masterpiece to unprecedented heights.

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